Come and visit us at our next show and take The TRUCarbon^TM
  Challenge. We'll show you first hand the amazing strength and
  effectiveness of TRUCarbon^TM by applying it to horrific scents, like
  raccoon urine. Watch and smell as we show you just how little
  TRUCarbon^TM will completely, totally, and instantly eliminate those
  smells that the competition falls short on and we do it odor free,
  because TRUCarbon^TM itself is odor free.

  Yes, Natural Predator's TRUCarbon^TM is a truly unique scent
  eliminator, highly effective, incredibly versatile, and very
  inexpensive. Ask for it at your favorite sporting goods store.